Taking a cause marketing approach to disability
Purpose-driven organizations understand that building websites to the highest accessibility standard, as well as offering assistive technology, are key to connecting with more customers, citizens, partners and other stakeholders.
When you display the interactive eSSENTIAL Accessibility™ icon on your website, you're letting visitors know that you've included people with disabilities in your game plan—that thanks to your organization, they have access to a suite of tools that can help them navigate the Web.
Clicking the icon enables visitors to download the assistive technology they require free of charge—a turnkey solution that's active in a matter of seconds. There are no IT maintenance or security issues to manage, and all functionality is client-based with updates hosted on eSSENTIAL Accessibility™ servers.