Best-Practice Sharing a Value-Added Benefit of News Service

Axiom News informing 5 clients about OMNI's accessible website
Monday February 7, 2011 — Deron Hamel

A recent story published through OMNI Health Care's Stakeholder News Program is in the process of being shared with five other clients that strongly value accessibility and inclusion.

On Feb. 2, OMNI launched the eSSENTIAL Accessibility tool on its website in an effort to make the site more accessible to people who have a disability.

Because five other Axiom News clients - Community Living Ontario, the Ontario Long Term Care Association, Leisureworld, posAbilities and the Burnaby Association for Community Inclusion - are focused on creating accessible and inclusive environments, the news agency's team members feel it's important to showcase what OMNI is doing so they can learn how to make their websites more user-friendly to people who have a disability.

If interested in the tool, these organizations will now have the pertinent information about how it works, as well as the contact details to launch eSSENTIAL Accessibility on their websites.

Partnering with Toronto-based eSSENTIAL Accessibility Inc., the company that developed the tool in conjunction with the March of Dimes, also aligns with OMNI's dedication to corporate social responsibility, says OMNI president and CEO Patrick McCarthy.

People who will benefit from this application, says McCarthy, include those who are affected by multiple sclerosis, cerebral palsy, severe arthritis, mild visual impairment, dyslexia and limited English proficiency.

Once an organization has the eSSENTIAL Accessibility tool on its website visitors are able to download the free software.

People who have extensive physical limitations can use head gestures to move the cursor on a computer screen, rather than a mouse, through a webcam. People who have literacy challenges can highlight text and a voice application will translate the words into audio.

Three Axiom News team members are involved with the initiative to share this idea with other organizations: CEO Peter Pula, story advocate Jennifer Neutel and development associate Camille Jensen.

"It's exciting to share stories of relevant best practices, successes and effective tools across our client organizations," says Neutel.

"We hope to do more of this kind of story advocacy as the opportunities arise."

If you have feedback on this story, please contact the newsroom at 800-294-0051 ext. 23, or e-mail deron(at)

Download Now